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AdiPower Howard 2

Adidas, Dwight Howard, Adi Power Howard 2 design inspiration, sketches, details

ADIPOWER HOWARD: SHATTERED

At 6’11” with the ability to dunk on a 12′ goal, Dwight Howard truly is Superman. A three-time Defensive Player of the Year on one end and a dunk machine on the other, he’s been shattering records since his arrival in 2004.

Adidas, Dwight Howard, Adi Power Howard 2 design inspiration, sketches, details

Concepts for the AdiPower Howard 2 reflect Dwight’s dominance. His chiseled physique and his strength to crush opponents can be seen in the fragmented design details.

Adidas, Dwight Howard, Adi Power Howard 2 design inspiration, sketches, details

The AdiPower Howard 2 takes visual cues from a shattered backboard, a feat Dwight pulled off at just 17 years old. What looks like cracked glass, originates from the outsole, providing traction, and expands into the upper, decorating the three stripes on the midfoot harness/eyestay.

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The top tongue housing Dwight’s logo mimics the shape of Superman’s logo, a nickname acquired due to his high-flying athleticism. The pull tab is a webbing inspired by the trim on the Orlando Magic uniforms.

adihoward5The Adidas AdiPower Howard 2 was worn during the 2012 NBA Season.