ADIDAS MISTERFLY: DECEPTION
Quickness, confusion, slight of hand – all characteristics of a floor general with control of the ball. The Adidas Mister Fly sets out to capture the unexpected.
Like a point guard keeping defenses guessing, ideation focused mainly on misdirection. The collar takes a surprising turn and becomes a rand that cuts unconventionally through the stripes.
Details like the 13 perforations add to the mystery, while certain color blockings disguise the stripes as they serve to brand and support the product.
The Adidas MisterFly was released in Fall/Winter 2011 and was worn by a large majority of Adidas athletes from point guards like Iman Shumpert and Chauncey Billups to high flyers like Josh Smith and Tim Duncan.
Adidas MisterFly on NBA players Josh Smith, Tim Duncan and Iman Shumpert.