I recently had the pleasure of mentoring a middle school student on footwear design. The goal was to reintroduce an old school brand with modern materials and technologies. He chose FILA. After 2 weeks of researching the origin of the brand, the current marketplace and several rounds of ideation sketches, this is what we came up with. The FILA A.N.T. features a “SuperKnit” upper, “Cloud” midsole foam with Pirelli inspired flex grooves, and a car door-inspired quarter lace closure. Proud word mark and classic branding make it unmistakably FILA.
“Cole you might be
Like the new Ice Cube, meets the new Ice-T
Meets 2 Live Crew, meets the new Spike Lee
Meets Bruce like Wayne, meets Bruce like Lee
Meets’02 Lil Wayne, in a new white tee
Meets KD, ain’t nobody that can shoot like me! BLAOW”
It’s always humbling to receive recognition for your achievements, especially from your hometown. Hope this article in the Palm Beach Post inspires another young kid in South Florida to become something great. Special thanks to Jason Lieser for reaching out and writing such a great article.
“With all his unbridled imagination, a trait that fascinated his parents since he was a toddler, Duane Lawrence never saw this coming.
He’s in the stands for the fifth game of the 2006 NBA Finals watching the Heat push for a series lead after falling behind 2-0. He can’t believe the comeback. He also can’t believe he lucked into a ticket for this…”
I was recently involved in a Spike Lee Lil’ Joint for ESPN’s SportsCenter. Entitled “$15 Kicks”, it focuses on the Starbury brand by Stephon Marbury. Also look out for my cousin, NYU Professor, Michael Ralph. Click below to see the story.